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Amazon is acquiring Sizmek Ad Server and Sizmek.

Sizmek and Amazon Advertising have many mutual customers, so we know how valued these proven solutions are to their customer base. Sizmek has been searching for a buyer for Sizmek Ad Server and Sizmek DCO, and we are both committed to continuing serving their customers at the high standards they’ve come to expect. 31/05/2019 · Amazon has agreed to buy part of ad tech company Sizmek, including its ad server. Amazon announced the deal Friday. Amazon said it agreed to buy Sizmek Ad Server and Sizmek Dynamic Creative Optimization, which is a tool that helps personalize ads using data. 31/05/2019 · Amazon just announced that it’s acquiring Sizmek’s ad serving and dynamic content optimization businesses. “Sizmek and Amazon Advertising have many mutual customers, so we know how valued these proven solutions are to their customer base,” Amazon said. “Sizmek has been searching for a buyer for Sizmek Ad Server and Sizmek. 31/05/2019 · Amazon announced on Friday that it will buy Sizmek's ad server business and dynamic content optimization DCO solution, following a two-month sales review since Sizmek declared bankruptcy in March. The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important.

09/12/2019 · Dive Awards 2019 Disruption of the Year: Amazon buys Sizmek's ad-serving tech Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google's search dominance. Currently, Amazon only has insight into its own customer data. Access to Sizmek’s ad server will allow Amazon to work with additional data points and create a more holistic view within its offering. Amazon’s access to Sizmek’s DCO solution will likely help improve and expand dynamic ads. Amazon’s decision to acquire Sizmek’s ad server assets out of bankruptcy makes a clear statement: Amazon views the ad server as a foundational point of data collection, distribution and control in. 17/05/2019 ·Inc. is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek Inc. in a deal that would give the e-commerce giant another weapon against Google’s dominant online ad business. Amazon also noted that Sizmek and Amazon Advertising had many mutual customers, which indicated how valuable the solutions were to its customer base. This move comes on the heels of Amazon’s attempts to ramp up its own advertising offering, launching services officially in Australia this April.

Amazon acquiring Sizmek’s server and DCO now allows them to gain momentum in the digital ecosphere against the current advertising duopoly. It will be interesting to see whether this new momentum will allow Amazon to gain any meaningful traction in the digital ad industry in the coming months, or whether this is a longer term strategic move. 06/06/2019 · Amazon’s demand-side platform is widely considered by advertisers to be mediocre — but the retail giant’s enormous trove of customer data means it’s still been widely adopted. Now, Amazon’s recent acquisition of Sizmek’s ad server stands to provide the e-commerce giant with more data.

The Impact of an Amazon-Sizmek Operation. Despite the lack of details on the deal, it’s clear that the acquisition moves the needle on ad tech. Namely, owning Sizmek moves Amazon closer to challenging Google and Facebook’s apparent duopoly in programmatic digital advertising. 10/02/2016 · At Sizmek, we believe creating impressions that inspire is vital to building meaningful, long-lasting relationships with all your audiences. We provide you with powerful solutions so your creative and data work together in all new ways, optimizing campaigns across all media. The deal may allow Amazon to work with advertisers who do not operate on Amazon and are interested in access to Amazon’s vast amount of data and consumer base. As adoption for Amazon’s advertising platform is still in its early days, this move represents the company’s commitment to growing as a digital advertising leader.

17/05/2019 · Sizmek Assets Could Give Amazon a Boost as it Takes Fight to Google. Sizmek’s Ad Server, which helps advertisers place spots online and measure their effectiveness, competes with Google’s Marketing Platform, better known by its previous name DoubleClick. 19/06/2019 · Amazon has reportedly managed to outbid Maurice Levy-backed ad tech firm owner Ycor for the purchase of Sizmek’s ad server and Dynamic Creative Optimization business. Ycor, which owns ad tech firm Weborama, launched a last-minute counter bid to Amazon. 31/05/2019 ·Inc. is acquiring the core ad-serving technology of bankrupt Sizmek Inc., giving it another weapon to chip away at Google’s dominance in the online ad business. 21/05/2019 · Amazon AMZN is in talks to purchase ad-serving technology from Sizmek, according to a Bloomberg report. Sizmek initiated bankruptcy proceedings in March and has been selling off its businesses. Sizmek’s ad-serving technology helps brands.

Disruption of the YearAmazon buys Sizmek's ad.

The Sizmek technology that Amazon wants will give advertisers stronger targeting, the ability to plan one campaign and target ads to different audiences and the ability to buy products from Amazon within those ads. But wait—there is more. 31/05/2019 ·Inc. AMZN said Friday it has signed an agreement to acquire the advertising serving and creating businesses of online advertising company Sizmek Inc. "Sizmek and Amazon Advertising have many mutual customers, so we know how valued these proven solutions are to their customer base," the. 03/06/2019 · Sizmek has been searching for a buyer for Sizmek ad server and Sizmek DCO, and we are both committed to continuing serving their customers at the high standards they’ve come to expect." Once the deal is completed, Sizmek ad server and DCO will operate separately from Amazon Advertising initially.

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